Portfolio
I have a wide range of digital marketing experience across many industries. My expertise lies in content strategy, taking data-driven, results-focused ideas and tactically executing them in order to drive results.
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I have experience with various formats of content strategy and writing, including website creation, blogs, email marketing, social media management, copywriting/proofreading/editing, photography/videography, and more.
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Find samples of my work below.
WEBSITE PROJECTS
Browse my website strategy and writing work below in the slideshow, click to explore.
BLOG WRITING
Browse my content writing below. I've created the strategy for many of the clients listed to help them achieve various goals: thought leadership, brand awareness, driving traffic (with SEO-backed data).
Recent blog written while working at Spinutech for one of our clients, AgencyBloc.
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Goal: Thought leadership.
Process: Client chose the topic and gave me free reign to research and come up with the content. I utilized SEO keywords throughout the copy to ensure we were also driving traffic to this piece.
Final result: A blog that is unlike most of the blogs out there today, featuring up-to-date information to help insurance professionals stay ahead of the curve regarding industry trends and changes.
Recent blog written while working at Spinutech for one of our clients, AgencyBloc.
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Goal: Traffic/brand awareness.
Parameters: Client chose the piece to optimize, and gave me free reign to update it.
Strategy: I looked at GA to see how it was performing and identify which metrics to improve and conducted SEO research to ensure we were reaching the target audience. Then, update the piece accordingly.
Final result: This piece has been in their top five highest performing blogs for the past two years, since it was optimized.
Recent blog written while working at Spinutech for one of our clients - Village on the Green, a Lifespace community.
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Goal: Traffic/Conversions.
Process: Utilized a content brief and SEO research created by other team members to craft this piece.
Final result: A well-written blog that meets client brand standards and voice while also incorporating various keywords to drive traffic. Our blogs continue to be the top driver for conversions across all of this client's websites.
Recent blog written while working at Spinutech for one of our clients - Kimball & Beecher.
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Goal: Traffic/brand awareness.
Process: I conducted SEO research as I created the quarterly content strategy for this client. This topic was a good opportunity to write a blog on to drive traffic and increase brand awareness.
Final result: A well-written blog that meets client brand standards and voice while also incorporating various keywords to drive traffic.
Recent blog written while working at Spinutech for one of our clients - Citrus Spine.
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Goal: Traffic/brand awareness.
Process: Conducted SEO research as I created the quarterly content strategy for this client. This topic was a good opportunity to write a blog on to drive traffic and increase brand awareness.
Final result: A well-written blog that meets client brand standards and voice while also incorporating various keywords to drive traffic.
Recent blog written while working at Spinutech for one of our clients - Claridge Court, a Lifespace community.
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Goal: Traffic/Conversions.
Process: Utilized a content brief and SEO research created by other team members to craft this piece.
Final result: A well-written blog that meets client brand standards and voice while also incorporating various keywords to drive traffic. Our blogs continue to be the top driver for conversions across all of this client's websites.
Recent blog written while working at Spinutech for one of our clients - Pella.
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Goal: Brand awareness.
Process: Pella was featured on this bloggers website. I emailed the blogger to ask for permission to user her photos and story as a feature piece on the website, which Pella hasn't done much of before.
Final result: Taking this and running with it, I used my storytelling skills to paint the picture of what it is like to work with Pella inspired by this customer story.
Recent blog written while working at Spinutech for one of our clients - Edge2Edge
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Goal: Traffic/brand awareness.
Process: I conducted SEO research to help me create the quarterly content strategy for this client. This topic was a good SEO opportunity to drive traffic and increase brand awareness. There is also only so much you can say about retail packaging, so this was a unique angle that kept the content fresh.
Final result: A well-written blog that meets client brand standards and voice while also incorporating various keywords to drive traffic.